Case study / 01
← All workMeridian Advisory.
“Turning an established business into a digital experience built for its next chapter.”
The challenge
A strong business.
A digital presence that wasn't keeping up.
The business had grown, but its website no longer reflected the quality of the company behind it. The experience was difficult to navigate, the value proposition wasn't immediately clear, and important conversion opportunities were being lost.
Prospective clients arriving from referrals were met with a first impression that undersold the expertise they'd been told about — and the business needed its digital presence to carry its reputation, not contradict it. [Placeholder narrative — replace with the real project story.]
01
Unclear positioning
Visitors couldn't quickly understand the company's value.
02
Outdated experience
The website no longer reflected the quality of the business.
03
Difficult navigation
Important information was hard to find.
04
Weak conversion path
Users had no obvious journey toward enquiry.
Our approach
Before we designed screens, we designed the experience.
Audience first
We mapped who visits, why they visit, and what needs to be true before they'll make contact.
Content hierarchy
The most important answers — what, for whom, why trust us — moved to the top of every page.
Conversion journey
Every page was given one clear next step, so no visitor ends a page with nowhere to go.
SEO & performance
Structure, speed and search visibility were planned in from the start — not patched on after launch.
The thinking, on paper
Only show authentic process material — this section can be switched off per project.
Creative direction
Giving the brand a digital personality.
A visual language built to feel established and confident — warm, precise typography, a restrained palette, and imagery that shows the people behind the expertise. [Placeholder — describe the real creative direction.]
Colour
Typography
Aa Archivo
Aa Newsreader
Buttons
Enquire →Details
The experience
Designed around the people who actually use it.
The experience adapts rather than shrinks — navigation, content order and calls to action are rethought for smaller screens, so the mobile visit feels designed, not compressed.
Development
Built as carefully as it was designed.
Pages load quickly — because visitors don't wait, and neither does Google.
A CMS the team can update themselves, without touching code.
A technical SEO foundation, so the website can be discovered — not just admired.
Secure, scalable and ready to grow with the business.
The result
More than a new website.
A digital presence that finally matches the business behind it — clearer, faster, and built to turn attention into enquiries.
In their words
“Placeholder for the client's verified words about the project and working with Progoweb.”
Client Name
Position · Company
What we did
Everything this project needed.
Next project
Olive + Salt →
E-commerce
Their project → your project
Your business could be our next great project.
Tell us where your business is today and where you'd like it to go. We'll help you figure out the digital experience that gets you there.